Email marketing services to grow your business
In today’s digital landscape, cutting through the noise and reaching your target audience effectively is more important than ever. While social media plays a role, email marketing remains a powerhouse for driving engagement, building relationships and boosting your bottom line.
Did you know that for every £1 you spend on email marketing, the average return is £37? That’s an incredible return on investment (ROI) you can’t afford to ignore.
Plus, unlike social media platforms, you own your email list, meaning you have direct access to your audience without relying on algorithms or paid promotions. And you can still contact them if any social media platforms are shut down or out of action (temporarily) or you get locked out of your account for any reason. It happens!
What’s more, email marketing offers a level of personalised communication and targeted reach that other channels struggle to match.
Why email marketing is important
- Unmatched ROI: as mentioned, email marketing boasts an impressive return on investment, significantly outperforming other marketing channels.
- Own your audience: build a valuable asset by growing your email list. You control the communication and have direct access to your subscribers.
- Targeted communication: you can segment your audience (divide it up) and send highly relevant content, increasing your chances of audience engagement and conversions.
- Relationship building: nurture leads, create customer loyalty and build lasting relationships through personalised email campaigns.
- Measurable results: track key metrics like open rates, click-through rates and conversions to refine your email marketing strategy and optimise your campaigns.
- More effective than social media: email marketing often delivers higher engagement and conversion rates than social media because it is direct and personalised. And you own the email list, so you won’t lose it, unlike social media!
How I help you with email marketing and newsletters
I offer comprehensive email marketing and newsletter services, tailored to your needs and designed to help you achieve your business goals.
As a Mailchimp Certified professional, I bring expertise and best practices to every email marketing and newsletter project. I’m also skilled with other email marketing platforms and will discuss with you the best platform to suit your needs.
My services include:
- Platform selection: advice on email marketing platforms and guidance to select the best one for your business.
- Platform set up: once you’re clear on the platform, I set up and configure your account, so it’s ready to use. This includes setting up your contact list(s), importing contacts, footer information, and activating GDPR settings (where required).
- Template creation: creating a simple, brand-consistent email and newsletter template, optimised for both desktop and mobile devices.
- Content planning and creation: developing a content calendar with you, to ensure you have compelling email and newsletter copy all year round.
- Newsletter creation and management: this is my most popular service! I write and create engaging and informative newsletters tailored to your target audience, as often as you need them (e.g. weekly, fortnightly, monthly etc.) This keeps you consistently and regularly in touch with your audience, sending them valuable, relevant content they want to read.
- Automated email sequences: let your email marketing platform do the work for you! I’ll set up some automated email workflows, such as a welcome series or post-purchase follow-ups, to engage your readers, nurture leads and drive sales. Once they’re set up, the automations will go out automatically whenever someone takes the appropriate action, such as joining your list, buying a product etc.
- Landing pages and lead magnets: to attract people to sign up to your list, you might want a free download or other incentive. This is often referred to as a lead magnet in marketing terms. I can help you create a suitable incentive and create the landing page (single web page to promote the product, service or lead magnet) that encourages people to sign up.
I have a number of packages to choose from or you can contact me for a bespoke quote:
Email Platform Set Up Package
£350.00
This is based on, but not exclusive to, Mailchimp accounts:
- Initial phone or video consultation: to establish your needs
- Platform selection: advice on which platform will best suit your business
- Account set up: everything to get your account ready for use including profile, branding, footer and GDPR fields
- Contact list: creating your list and sign up form, plus importing contacts via Excel
- One branded template: a simple brand-consistent template to get you started
- One hour's training: an online training session to show you how to use your new account
- Follow up call: after one month to see how you're getting on and solve any teething problems
Basic e-newsletters from
£99.00*
Ongoing or ad hoc service that includes:
- An online call to discuss your e-newsletter needs
- Up to 4 short written news items per newsletter
- Up to two rounds of amends on supply of first draft
- Content uploaded in your chosen platform
- *Price per e-newsletter. Doesn't include image supply.
Automated sequences from
£150.00*
Ongoing or ad hoc service that includes:
- An online call to discuss your e-newsletter needs
- Writing content for automated emails
- Up to two rounds of amends on supply of first draft
- Building automation within your chosen platform
- *Price per automation. Doesn't include image supply.
Newsletter and email retainer packages
If you’re going to send emails or newsletters to your clients or prospective customers, you want to do so regularly. Consistency is key to keeping your audience engaged, after all!
With that in mind, I offer monthly retainer packages for your emails and newsletters that ensure your mailing list receives regular, engaging content from you. Whether you want to contact your audience weekly, monthly or more frequently, I’ve got you covered.
Within retainer packages, you can also cover automations, lead magnets and landing pages. If this is something you’re interested in, let’s have a chat!
