Website Content Writing
Website copy that works for you and your customers.
Why do you need website content writing?
Content writing is the most important part of your website. The words on your website need to make it easy for visitors to understand what you do and how you help them.
Your website copy must spark interest in the person reading it – your ideal customer. And, it must show that you understand their problems and offer them a solution.
If you want to get found online, great website copy is essential. Search engines don’t read images or design – they read the words and index your website based on what is written and where it is placed on your site.

How I help with your website content writing
Whether you need updates to specific existing pages, content for new pages, a content refresh for your existing website, or brand new content writing for a whole new website, I can help.
How it works
- We'll start with a briefing call (on Zoom or over the telephone), to dive into the detail of the writing you need on each page.
- You'll supply me with any background information you have, to help me get started.
- I can liaise with your web developer / designer, if required, to understand how your content will appear on your site.
- If you'd like your website content to be search engine optimised (SEO), you or your developer can supply keywords.
- If you don't already have any keywords, I work with SEO experts who can help.
- Once we have gathered all information and keywords, I'll write a first draft of your website content.
- You'll review the first draft and let me know of any changes. At this stage, we can have another call, if we need to.
- I'll make all your changes and send you a second draft for review. We can repeat this process again, if needed.
- Once you are happy with your website content, I'll send the final version to you or to your web developer for uploading.
Website content packages
Single-page website content
This package includes:
- Written content for a simple one-page website
- Content includes info about your company, your services, why people should buy from you etc.
- A questionnaire to complete before writing begins
- Up to two rounds of amends on supply of first draft*
- *If further amends are needed, you will be advised of the additional cost.
Five-page website content
This package includes:
- Written content for a standard five-page website
- Content can include: home, about, services, why use us, testimonials, contact us etc. as needed
- A briefing call (phone/video) before writing starts
- Up to two rounds of amends on supply of first draft*
- *If further amends are needed, you will be advised of the additional cost.
Bespoke website content
If my website content packages don’t suit your needs, I will be happy to provide you with a bespoke quote.
Get in touch or visit my online calendar to book a free 30-minute call to discuss your website content needs.
What my website clients say
What my website clients say
"We have worked with Jane on a number of projects, and Jane's PR services, content creation and experience in the sector is remarkable. Jane deals with clients directly, and all the projects we have worked on jointly have been both a huge success and our clients have remarked on how thorough and diligent Jane is. It goes without saying that we highly, highly recommend Jane."
Vaccoda Design
Rob Fisher“Jane quickly understood the brief and created copy for my new website which was exactly what I needed. I've worked with other copywriters who don't always "get" the tone of voice needed for mindfulness teaching but I'm very happy to say that Jane is not one of them! I found her a pleasure to work with and her advice on content for SEO and copy layout was also very much appreciated. I highly recommend working with Jane.”
Mindfulness Web
Claire Griffin"Jane has worked with many of our clients and written some great content for us too and she truly is lovely to work with and 100% a trusted partner of our business.
She brings a lot of value to our clients when starting their websites or refurbishing existing ones and really helps our clients get their content organised and well written for us to build their website with.
People like Jane are rare unfortunately, and a valued commodity to any business that takes itself seriously!"
WESH UK
Richard Wraith"Jane is amazing! I have worked with her on several occasions, a few years ago while I was still living in the UK and since moving to Canada. She helped me with content writing for LinkedIn, as well as sorting out my website content.
I am very impressed with her writing skills. She does not work in the same sector as me, yet she was able to help me write in a very clear and concise way.
Jane is extremely patient and helpful. It has been a great experience working with Jane and I can highly recommend her to anyone who needs content writing and technical expertise in social media platforms and website content."
Therapy Coaching Practice
Sandra Singer“Jane helped me rewrite existing text on my website, as well as writing the content for a few new pages. She also gave lots of great advice about SEO optimisation and other general suggestions about how to improve my website content, which I'm super grateful for! Jane made the whole process very exciting and I'm now confident to show off my website - www.b2bprints.co.uk. I look forward to working on more projects in the near future. Thank you Jane!”
Back to Back Print Studio
Katie Back"Jane came recommended to me and certainly didn’t disappoint! We are a group of volunteers with an unusual mission but Jane very quickly “got us”. She used her skills to help make visible the message of our social purpose, in addition to our ongoing work and achievements.
She showed admirable patience as the various volunteers gave her their copy and waited for her to work her “magic”. She also liaised closely with our web designer, met all deadlines and was extremely flexible and agile in her work.
In short, Jane enabled us to tell our story. She truly lives up to her reputation as the “Word Wizard”."
Bromley Dementia Friendly Community
Nikki Fishman“Thank you Jane! I have wonderful content for my website. She took my simple content and created a much more professional and authentic me. The content completely reflects me as a life coach and in the work that I do. The content you have written for me is perfect to the T! It has been a pleasure working with Jane, who has given great advice – showing her expertise well. I look forward to seeking her expertise in other areas of marketing my business in the near future.”
Zeenat Noorani
Resilience Wellbeing Coach, NLP & Kinetic Shift Practitioner"Pad has teamed up with Jane on many client projects over the past ten years or so, including all manner of projects from brochures to websites.
And for various sectors including education, IT, construction, property, recruitment, health and lots more.
Jane is always punctual, professional, cost effective and writes copy with the end result in mind."
Pad
Jon Garrard“Thanks to Jane I now have content for my website which is engaging, informative and to the point. Jane was a pleasure to work with – giving me valuable advice and guidance. I look forward to seeking her expertise in helping with my social media requirements. Thanks Jane!”
Balanced HR
Angela Conroy"So pleased I finally got round to asking Jane to look over my sole trader website and check for inconsistencies. She came up with so many practical relevant suggestions. Feeling confident about asking her to write a home page for me. 🙏"
AH Yoga
Angela Hulm“Jane is a great copywriter and knows how to tailor her writing to suit the audience. She helped me improve the text for my website, ensuring it contained relevant keywords to help my search engine rankings. She also got me started on social media, creating my Twitter and Facebook profiles and taught me how to write relevant updates! She’s now helping me create regular blog posts and other editorial to help the ongoing marketing of my driving school.”
Chicane School of Motoring
David Walkley“Jane was a pleasure to work with on my website revamp. I wanted to add more content about what I can offer. She took time to understand my business and what I was looking to achieve before taking my brain dump and using her knowledge and skills to re-write it so that it explained to the reader what I do, while also ensuring it kept my tone of voice. Jane also provided great advice on the layout, structure, format and content for SEO.”
Claire Be Coaching
Claire Bolsover“Jane has been so helpful and constructive in a very collaborative and friendly manner but project managing, editing and helping me to write [my website] content. Her professionalism and enthusiasm shone through as she gently kept me on track. I would not hesitate to recommend Jane – patient, creative, reliable, caring, thoughtful, on time and very flexible to individual needs.”
SAB Careers Consultancy
Sally East
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