Networking as part of your PR strategy
As a regular at networking events, I can’t speak highly enough of it and the benefits it brings to your business. It’s about engaging with people (whether family, friends, colleagues or strangers), talking, listening and sharing information with them – you’re bound to be doing it without even realising!
When you network with your business in mind, you’re raising your profile, meeting people who could help you, opening up new opportunities and engaging with potential clients. This means networking is a crucial part of your business development and it’s a good idea to include it in your PR and marketing strategy.
Where to network
There are lots of different places you can network both informally and more formally as part of a group. Some offer membership subscription options, some are ‘pay-as-you-go’ and others are free. Most professional associations and trade bodies offer networking events for members too.
Whatever your preferred style or preferred time of day, you’ll be able to find something that suits you. I find it helpful to try new groups to see which ones I like best. Here are just some examples of groups you could try:
- 1230 The Women’s Company
- 4Networking
- ABC Networks
- Athena
- Beckenham Business Association
- Federation of Small Businesses
- Ladies who Latte
- Your local Chamber of Commerce
Where have you been networking? Do you have any others to recommend?
