Marketing Content Writing
Content writing for all aspects of your marketing.
Why do you need marketing content writing?
You’ve heard ‘Content is King’ but are you wondering what the fuss is about? Well, you can’t escape content writing, unless you’ve been living in a cave!
Content is everywhere, especially online. It takes many forms, but content writing is the bedrock of your marketing. Even visual formats like graphics and video need words behind them.
Without the right words for your business, the rest of your content will fall down. You need written content for your website, your brochures, your blogs. And you need to think about the words for your videos, podcasts, presentations, graphics and more.
BUT, you also need to know you’ve got the right words to attract your ideal customers. Are you talking to them in language they’ll understand? Do you spark their interest and tell them how you can solve their problems?
How I help with your marketing content writing
There are many different types of content writing I can help you with, both in print and online. For all writing projects I:
- Get to know your company from the ground up
- Capture your company's voice in the content I write
- Write words that will attract your readers
- Use plain English, correct grammar and spelling
Types of content writing
I can help with any of the following types of content writing. If you’d like help with something you don’t see in the list, contact me!
- Website content
- Electronic newsletters - using Mailchimp & similar
- Email marketing
- Blog posts
- Listicles (a blog with a list of related items)
- Press releases and articles
- Case studies and interviews
- Leaflets and brochures
- Newsletters - in print or PDF format
- Annual reports & white papers
- E-books
- Scripts for video or audio recordings
- Sales pages or letters
- Social media content
Content writing packages
This is a guide to my most common content packages and pricing but I know you might have other requirements. Contact me to discuss a bespoke quote, tailored to your needs.
E-newsletters from
All e-newsletter packages include:
- An online briefing call to discuss your e-newsletter needs
- Up to two rounds of amends on supply of first draft
- Content uploaded in your e-newsletter system
- *Price per e-newsletter, with up to 4 short news items.
Brochures from
All brochure packages include:
- An online briefing call to discuss your brochure needs
- Up to two rounds of amends on supply of first draft
- Content supplied in Word to your graphic designer
- *Based on a 4-page, A4 brochure.
Blog posts from
All blog post packages include:
- An online briefing call to go through your blog in detail
- Up to two rounds of amends on supply of first draft
- Content supplied in Word to upload to website
- *Price per SEO-optimised blog, up to 800 words.
Website content from
All website content packages include:
- An online briefing call to go through your content in detail
- Up to two rounds of amends on supply of first draft
- Content supplied in Word to upload to website
- *Based on a standard 5-page SEO-optimised website.
Not sure what you need?
Get in touch or visit my online calendar to book a free 30-minute call to discuss your needs.
What my content writing clients say
What my content writing clients say
“Jane – your advice and counsel has been most insightful and your work of the highest standard. Thank you for helping our association achieve some amazing things.”
International Management Assisants (UK)
Elizabeth Wakeling“There is only one word that really describes Jane: professional. She can take things that I have written and make them so much more interesting to the reader. She has shown me how I can use social media to promote my practice to a wider audience. If you require someone that can help you promote your business to the next level and beyond, you really need to get in touch with Jane. My thanks to Jane for helping me in my hour of need.”
Ken Tait
Counsellor & Clinical Hypnotherapist“Jane helped me rewrite existing text on my website, as well as writing the content for a few new pages. She also gave lots of great advice about SEO optimisation and other general suggestions about how to improve my website content, which I'm super grateful for! Jane made the whole process very exciting and I'm now confident to show off my website - www.b2bprints.co.uk. I look forward to working on more projects in the near future. Thank you Jane!”
Back to Back Print Studio
Katie Back"We have worked with Jane on a number of projects, and Jane's PR services, content creation and experience in the sector is remarkable. Jane deals with clients directly, and all the projects we have worked on jointly have been both a huge success and our clients have remarked on how thorough and diligent Jane is. It goes without saying that we highly, highly recommend Jane."
Vaccoda Design
Rob Fisher“Thanks to Jane I now have content for my website which is engaging, informative and to the point. Jane was a pleasure to work with – giving me valuable advice and guidance. I look forward to seeking her expertise in helping with my social media requirements. Thanks Jane!”
Balanced HR
Angela Conroy“Jane is great at really getting to the core of the issue. At a time when we were needing extra support to produce editorial, Jane took our brief and gave us material of exceptional quality – writing pieces that went deep into the heart of the topic. She has written a number of articles for us, which we have utilised across our websites and social media channels, and all of her pieces have been met with praise and have proved popular.”
E-ACT
Humayon Pramanik“Jane has been so helpful and constructive in a very collaborative and friendly manner but project managing, editing and helping me to write [my website] content. Her professionalism and enthusiasm shone through as she gently kept me on track. I would not hesitate to recommend Jane – patient, creative, reliable, caring, thoughtful, on time and very flexible to individual needs.”
SAB Careers Consultancy
Sally East“Jane is an excellent copywriter. Each time we have worked with her, she has totally understood the brief, researched the topic well and produced a high-quality, professional piece that we can be proud to use in our marketing material. I can wholeheartedly recommend her services without hesitation.”
Sarrani
Rachel Stockley“Jane was a critical member of our communications team for three years, taking on the development of content and the production of our customer newsletter. Jane’s ability to understand both us as a client as well as our audience means that the quality of the final material is always on time, on message and as a result, highly valued by us and our customers.”
ELECSA
Sarah Fry“I had a 1:1 session with Jane. She gave me some much needed guidance with my CRM on Mailchimp. Jane is excellent! She’s knowledgeable, she’s very giving and most of all calm and professional which is great if you’re not confident with some of the technical side of running a small business like me. I will be calling on Jane again soon. Jane gave me some great tips and she left me feeling ready to go and confident about how to use my Mailchimp account to suit my business. Thank you Jane Rogers PR!”
Yasmin Massage Therapy
Yasmin Egan“Jane is a great copywriter and knows how to tailor her writing to suit the audience. She helped me improve the text for my website, ensuring it contained relevant keywords to help my search engine rankings. She also got me started on social media, creating my Twitter and Facebook profiles and taught me how to write relevant updates! She’s now helping me create regular blog posts and other editorial to help the ongoing marketing of my driving school.”
Chicane School of Motoring
David Walkley"I have worked with Jane in a professional capacity for a number of years now and her input on projects is invaluable. Jane is great at generating brilliant content and copywriting, as well as assisting with the PR and marketing side of things too. I highly recommend Jane's services and her insight and approach is fantastic. Jane is incredibly reliable and responsive too."
Pad Creative
Alison Steward"In my first year of being an FSB membership advisor, I was fortunate enough to pick up two awards. Now, I really wanted as many people as possible to know of this achievement. Thankfully Jane Rogers came to the rescue and wrote me an amazing article that found its way to many media channels. For that reason I would highly recommend anybody looking to get some kind of exposure in the media to have a conversation with Jane. She is brilliant!"
Piyush Patel
FSB Membership Advisor“Jane did a fantastic job editing my wedding brochures. I get so excited and carried away that sometimes what I put down in writing doesn’t always make complete sense. Jane understood exactly what my message was, still kept it in character, but it now reads so much better and makes sense. Jane is a pleasure to work with and I would highly recommend her.”
Aphrodite Weddings & Events
Helen Adamou“I have worked with Jane over a number of years on several large comms and PR projects for charities I've worked for. Most recently, Jane helped me with the design, layout and content of our impact report. She was helpful and patient with many changes and the need to source data and copy, often at short notice. The report has been very well received by stakeholders and funders. I would willingly work with Jane again.”
Team Up
David Walker“I’d whole heartily recommend Jane to any business as a great asset. She has provided us with increased exposure in the markets we work for, helping with all aspects of our business over the past few years. She has a great ability to turn my technical knowledge into something understandable by everyone, bringing in new leads and business. We’ll continue to use her as we take the business to the next level.”
ProCon Partners
Nick Gaunt“Jane quickly understood the brief and created copy for my new website which was exactly what I needed. I've worked with other copywriters who don't always "get" the tone of voice needed for mindfulness teaching but I'm very happy to say that Jane is not one of them! I found her a pleasure to work with and her advice on content for SEO and copy layout was also very much appreciated. I highly recommend working with Jane.”
Mindfulness Web
Claire Griffin“Thank you Jane! I have wonderful content for my website. She took my simple content and created a much more professional and authentic me. The content completely reflects me as a life coach and in the work that I do. The content you have written for me is perfect to the T! It has been a pleasure working with Jane, who has given great advice – showing her expertise well. I look forward to seeking her expertise in other areas of marketing my business in the near future.”
Zeenat Noorani
Resilience Wellbeing Coach, NLP & Kinetic Shift Practitioner“Jane was a pleasure to work with on my website revamp. I wanted to add more content about what I can offer. She took time to understand my business and what I was looking to achieve before taking my brain dump and using her knowledge and skills to re-write it so that it explained to the reader what I do, while also ensuring it kept my tone of voice. Jane also provided great advice on the layout, structure, format and content for SEO.”
Claire Be Coaching
Claire Bolsover“I had to prepare a presentation and had never completed one before on a PC... Technophobic makeup artist! Jane was patient, explained all the protocols, layouts, transference of work and even listened to my presentation many, many times. Simply amazing work, I now feel so much more confident. I need her in my LIFE DAILY!"
“Jane has helped to review our communications strategy, revising our messaging and our stakeholder communications (including producing a monthly e-newsletter), as well as identifying new approaches and opportunities. Our public profile and stakeholder satisfaction has improved markedly as a result.”
Career Ready (formerly Career Academies UK)
David Walker
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